{"id":22889,"date":"2025-12-14T17:18:05","date_gmt":"2025-12-14T15:18:05","guid":{"rendered":"https:\/\/narvajoesuu.ee\/istoria-karinq-kuppas-rukovoditelja-medicalsp\/"},"modified":"2025-12-14T17:57:49","modified_gmt":"2025-12-14T15:57:49","slug":"the-story-of-medical-spa-ceo-karina-kuppas","status":"publish","type":"post","link":"https:\/\/narvajoesuu.ee\/en\/the-story-of-medical-spa-ceo-karina-kuppas\/","title":{"rendered":"From Bingeing and Fad Diets to a Catalyst for Change: The Story of Medical SPA CEO Karina K\u00fcppas"},"content":{"rendered":"
\"\"<\/a><\/div>

At Narva-J\u00f5esuu Medical SPA<\/strong>, a one-of-a-kind Detox & Antistress center <\/strong><\/a>has helped thousands of people reset their lifestyle and reach the goals they set for themselves \u2014 a healthier weight, more vitality, and better thinking habits. At the heart of this evolution is the spa\u2019s managing director and system coach, Karina K\u00fcppas<\/strong>.<\/p>\n

From overeating and restriction to awareness. <\/strong>Karina once lived the way many women still do: periods of strict dieting followed by overeating. \u201cEvery year, there were more extra kilos,\u201d she recalls. \u201cAt first, a strict diet seemed like a clever fix. If there are 365 days in a year and I only \u2018have\u2019 to restrict for fourteen of them, that felt like a good deal.\u201d Her diet routine was stark: two slices of tomato and two slices of cheese with morning coffee; a clear vegetable soup at midday; and, for dinner, 200 grams of fish with salad.<\/p>\n

\u201cDinner felt so enticing \u2014 something to look forward to,\u201d she says.<\/p>\n

Binge, then starve; repeat. Karina knows that cycle intimately \u2014 which is why she understands women who fall into it.<\/em><\/p>\n<\/div><\/div><\/div>

\"\"<\/a><\/div>

Eating as \u201ctime off\u201d<\/h3>

The pattern started in childhood.<\/strong><\/p>\n

\u201cSummers at my grandmother\u2019s country house meant constant work. I wanted to rest, read, just be. I quickly realized that when we were eating, we weren\u2019t working. Instead of chewing slowly to stretch mealtime, I simply ate more. Afterwards, Grandma let me take three candies \u2014 another way to extend the break. Food became synonymous with rest, and that association stayed with me for years.\u201d<\/p>\n

At 19, during her first marriage, a small incident cut deep.<\/strong><\/p>\n

\u201cI was at a bus stop when a stranger on the phone said, \u2018So many young women are pregnant now,\u2019 glancing at my stomach. I wasn\u2019t pregnant. I was wearing a fitted T-shirt and, yes, you could probably see a little belly. I remember that moment vividly. It intensified my insecurity. I started punishing myself with stricter diets and more workouts \u2014 which only led to bigger binges.\u201d<\/p>\n

\u201cLooking back, it would have helped so much if someone had said I was accepted as I was \u2014 that I was enough and loved as I was. My husband did love me, of course, but he never commented on my appearance, and I wasn\u2019t wise enough then to think: if he loves me, he loves all of me.\u201d<\/p>\n<\/div><\/div><\/div>

\"\"<\/a><\/div>

The last diet<\/h3>

Like many, Karina often thought, I overate today; tomorrow I\u2019ll start the life-changing diet.<\/em> She remembers the morning of her last diet clearly \u2014 twelve years ago.<\/p>\n

\u201cAfter another overeating evening, I went to the fridge for my two slices of cheese. I looked at them and thought: I can\u2019t do this anymore. I simply can\u2019t.\u201d<\/p>\n

By then, Karina was already managing director of Narva-J\u00f5esuu Medical SPA.<\/p>\n

\u201cWe have doctors and science here \u2014 people who should know how to keep weight healthy,\u201d she thought.<\/p>\n

At the time, the conversation was mostly about what not<\/strong> to eat.<\/p>\n

\u201cIt was all restrictions, all the time. That didn\u2019t feel like a real solution.\u201d<\/p>\n

She started counting calories \u2014 a tool she still considers useful for a couple of months to learn the landscape of food, but not a long-term strategy. Together with the spa team, she built the first weight-loss program<\/strong><\/a>: seven nights at the spa with balanced, tasty meals, supportive treatments, and enough movement.<\/p>\n

\u201cMany said they\u2019d absolutely continue once they left. Not everyone did. I kept asking myself: what happens in between? I realized I was still missing something \u2014 the whole picture of how to help people, and myself.\u201d<\/p>\n<\/div>Weight loss program with FITLAP menu (5 nights)<\/a><\/div><\/div>

A jolt to the system<\/strong><\/p>\n

Three years ago, the pandemic hit and the spa shut its doors overnight.<\/p>\n

\u201cI was already in a rough place emotionally \u2014 going through a second divorce, with a small child, and heavy responsibility at work. My stress was sky-high, and it wrecked my eating patterns. I wouldn\u2019t eat for days, then I\u2019d grab a bite and spiral into a binge. My weight climbed, my blood pressure was high, my heart wasn\u2019t working well, I had headaches. One day I lost vision in one eye. It was stress and anxiety written all over my body.\u201d<\/p>\n

A doctor suggested heart medication.<\/p>\n

\u201cThat scared me. I knew I had to change something radically. I didn\u2019t want to be on heart pills at my age.\u201d<\/p>\n

The forced pause, she says now, was ultimately good. Her vision returned. Sitting at home, she developed a keen interest in psychology and started studying. Today, she\u2019s a system coach<\/strong> who helps people recognize their patterns \u2014 and break them.<\/p>\n

\u201cVery often, by changing one small thing, you achieve several goals at once.\u201d<\/p>\n

The first person she helped was herself.<\/p>\n

\u201cI understood how tightly stress and excess weight are linked.\u201d<\/p>\n

The power of simple truths<\/strong><\/p>\n

Searching for answers to her heart issues, Karina picked up a cardiologist\u2019s book.<\/p>\n

\u201cThere was no miracle pill. The advice was movement, a healthy menu, less salt, enough sleep, and constructive thinking. That\u2019s when it clicked: there isn\u2019t a magic fix. It really is<\/em> that simple. I\u2019d always thought I was so \u2018special\u2019 I needed a bespoke meal plan, a special psychologist, something unique. I believed my body was exceptional and everyday healthy living wouldn\u2019t work for me. Now I know: the key is simplicity. Yes, we\u2019re all unique \u2014 with our own patterns, traumas, and challenges \u2014 but that doesn\u2019t exempt us from the basics.\u201d<\/p>\n

For people who are \u201cspecial enough,\u201d yet perfectly human<\/strong><\/p>\n

That realization shaped the Detox & Antistress center <\/strong>at Narva-J\u00f5esuu Medical SPA as it is today.<\/p>\n

\u201cIt\u2019s designed for people who\u2019ve reached a point where they know they can\u2019t go on as before and need to hit pause. You can\u2019t take that pause at home, at a friend\u2019s place, or with your parents. And standard spa services aren\u2019t enough for someone at that point. You need a different approach.\u201d<\/p>\n

Karina believes the answers we seek are already inside us \u2014 but when our minds are flooded with everyday noise, we simply can\u2019t hear them. That\u2019s why the center focuses on deep relaxation<\/strong> that quiets mental chatter.<\/p>\n

\u201cWhen you\u2019re exhausted and feel like you\u2019re up against a wall, your mind can\u2019t accept the right answers. A pause is essential. It\u2019s the reboot you need. Your brain lets go of the excess.\u201d<\/p>\n

Many guests who stay three days to a week walk around with a notebook, jotting down insights and ideas.<\/p>\n

\u201cOut-of-the-box thinking flows \u2014 including solutions to your long-standing challenges. You start seeing from an observer\u2019s perspective.\u201d<\/p>\n

Only after that reboot does Karina suggest meeting with a nutritionist or joining a coaching program.<\/p>\n

\u201cYou\u2019re starting from a new place. It\u2019s a solid launchpad.\u201d<\/p>\n

Don\u2019t run yourself into the red<\/strong><\/p>\n

Karina offers a simple framework: think of your energy on a plus\u2013zero\u2013minus<\/strong> scale.<\/p>\n

\u201cWe tend to work until we\u2019re deep in the minus \u2014 totally drained \u2014 then try to grind our way back to zero and beyond. But where will that energy come from if you\u2019ve got none left? It\u2019s far better to exhale in the middle \u2014 near zero \u2014 and never<\/em> let yourself slide into the red. That means you rest and recharge while you still feel good. Do that, and you\u2019ll springboard from \u2018already good\u2019 to \u2018even better.\u2019\u201d<\/p>\n

\u201cSociety often glorifies grinding in the minus. But we can\u2019t be high-energy all the time \u2014 nature has day and night, winter and summer. We also need work time and recovery time.\u201d<\/p>\n

The one thing you need: a plan<\/strong><\/p>\n

\u201cIn business, we plan meetings, deadlines, and project milestones. So why don\u2019t we plan our meals, bedtime, or rest? You<\/strong> are your most important project,\u201d Karina says.<\/p>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":22891,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2],"class_list":["post-22889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nFrom Bingeing and Fad Diets to a Catalyst for Change: The Story of Medical SPA CEO Karina K\u00fcppas - MEDICAL SPA NARVA-J\u00d5ESUU<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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